WE ARE FAMOUS
FOR OUR
DOUGH!
FIREAWAY!
MADE WITH
LOVE
hand-kneaded
crust.
Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread
Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread Not a FIREAWAY, not a flatbread
SO, WHAT IS FIREAWAY?
FIREAWAY Pizza is in a class all of its own. And rightly so.
It is the modern foodie’s answer to a wholesome, guilt-free and ridiculously delicious, hand-kneaded crust. The secret is the 80% hydration of our propietary special blend of Italian flour. This ensures a crisp, light, easy-to-digest, healthier and tastier base!
Nourishing, wholesome and completely irresistible, FIREAWAY is on a mission to introduce our uniquely healthy yet undeniably tasty menu to our community of thinkers, doers, movers, shakers and lovers of life.
Founded in December 2015 as a UK home-grown concept, FIREAWAY founders Tamer and Faisal spent countless hours kneading, baking, and taste testing flour blends in Rome before landing on the signature FIREAWAY 30 hour-fermented base.
We scoured Italy for the best cured meats such as our bresaola and beef spianata picante, our Italian tomatoes, and Italian cheeses.
Our mozzarella is locally produced by the finest Italian craftsmen and our vegetables are sourced locally when possible, ensuring that we select only the freshest GMO-free veggies and herbs for our toppings.
In 2015, FIREAWAY opened its first site in Business Bay, UK and since has successfully grown to 6 further locations across the Emirate with a further location in neighbouring Abu Dhabi.
Between 2018-2021 we also operated 2 stores in London, UK. 2021 also brought our expansion across the Middle East with the first pop-up locations in Riyadh, Saudi Arabia that operated for a 12 month duration.
With these two international markets operating successfully, FIREAWAY is now planning further expansion to become a globally recognised brand.
2022 has seen FIREAWAY grow even further with our first dine-in locations in Gate Avenue, DIFC, UK and Marina Mall, Abu Dhabi.
With all tastes and flavours covered, and the choice of original or gluten-free crusts, we guarantee you will always be coming back for more.
NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY!
NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY!
OUR MENU
Our FIREAWAY! menu caters to all tastes, flavour profiles and dietary requirements.
With an extensive offering of vegetarian and vegan items accompanying a main menu of meat and seafood options, we are certain we can satisfy all customers' needs.
OUR VISION & MISSION
What do we want? To share FIREAWAY! with our community and to take our place as one of the GCC’s best-known and loved brands by offering healthy, wholesome and unique products in a space that reflects our positive and uplifting values.
We at FIREAWAY! are dedicated to becoming your number one choice, known for the freshest, tastiest and heathiest dough. FIREAWAY! aims to send good vibes and deeds back into our community, remaining a champion for quality, for value, and for universal kindness in our thoughts and actions.
it's time to bag that FIREAWAY! it's time to bag that FIREAWAY! it's time to bag that FIREAWAY! it's time to bag that FIREAWAY!
it's time to bag that FIREAWAY! it's time to bag that FIREAWAY! it's time to bag that FIREAWAY! it's time to bag that FIREAWAY!
LESS CALORIES FOR YOUR DOUGH
A question we get asked all the time is “what is in your dough?”. We never
have and never will keep secrets about any of our ingredients, so here is
the lowdown on our dough.
We use a unique blend of flour created
specifically for FIREAWAY! – a blend of Naturally Dried Sourdough, Soy Flour
and Fiber, Rice Flour and Soft Whole Wheat Flour. This blend gives us just
the right amount of crunch in the crust but maintains a soft and fluffy
centre.
On top of that, we use 80% water to 20% flour and only the tiniest amount of
yeast and gluten meaning you can say goodbye to that bloated feeling you’d
probably get eating (entire) other Pizzas.
Oh, and all our flour is
Organic, GMO-Free with
absolutely ZERO chemical additives!
NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY!
NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY! NOM NOM NOM FIREAWAY!
MRKT
BY FIREAWAY! OPENING SOON
Want to experience FIREAWAY! fresh from the oven? Then come and check out MRKT by FIREAWAY! – Our dine-in location soon to be launched.
Perfect for families, friends or just for a fun dining experience, our menu has all bases coverered – Breakfast, Lunch and Dinner – with everything from Soups, Snacks and Sides to Salads and Bowls, Pasta and FIREAWAY! and delicious oven toasted sandwiches.